Ep. 47: 5 Hotel Marketing Trends For Fall
With the Delta variant looming in the not-so-distant background, Amy shares how to take advantage of this "post-pandemic" moment, however fleeting, by making the latest trends in hospitality marketing work for your property in the months ahead. From installing a text messaging app, to queueing up life cycle emails, this actionable podcast episode will prepare you for fall, and help you set your marketing strategy and budget for the year ahead. All in less than 20 minutes.
Ep. 44: The New Rules of Graphic Design, with Ryann Kivel
Graphic designer, Ryann Kivel, is joins Amy to talk through the new rules of graphic design. How technology has disrupted the industry, for better or worse. We’ll learn about Napkin Ink and why she built it. We’ll get some actionable tips along the way. Plus, you’ll finally get the scoop on Sauced Marketing.
Ep. 42: 10 Hotel Marketing Lessons From The Past Year
It’s been a year of podcasting, and a year of pandemic life. In this episode, Amy shares the lessons that she’s learned, and the changes that have informed her hotel marketing strategies over the last 12 months. Amy shares examples of how each of these lessons has played out in practice, and how to harness these marketing strategies in the future.
Ep. 41: How to Make Travel More Accessible, with Natasha Graves
I’m so excited to welcome Natasha Graves to the show. Natasha is the founder of VacayAbility, a tourism website dedicated to making travel more accessible, and more welcoming, for all. It’s about time, right?
Ep. 38: From one hotel to many hotels, with Davonne Reaves
Davonne Reaves is the founder and chief hospitality strategist of The Vonne Group, where she helps aspiring hotel owners achieve their dreams. She’s a woman on a mission—and I’m so excited to hear her story today.
Level Up Your Social Strategy with Austen Tosone
With the proliferation of social media apps, what makes content great? What makes content shareable? Austen Tosone joined me to answer these questions, and help you level up your social strategy.
Ep. 37: How to make your hotel more inclusive, with Sonia Thompson
Sonia Thompson, marketing strategist, author, and founder of Belonging University, joins the show to fill in the blanks about inclusive marketing. Sonia's real world examples and actionable strategies will help you make your hotel more inclusive, STAT.
Tiny Hotel, Big Impact, with Robin Staten
Find out how Robin Staten, founder of Tiny Urban Escapes, is making a positive change in our industry, by empowering more women to own, design, and manage hotels, and build them better than before.
2021 Hospitality & Travel Trends Lightning Round
Join Amy Draheim and Sarah Dandashy for a lightning round: 8 hospitality trends that will shape 2021. These hotel industry experts talk through the Airbnb effect, contactless everything, virtual meetings, sustainability, social media as a bonafide communication channel, and flexibility.
Ep. 12: Ask me anything, Instagram Stories edition
In Ask Me Anything, Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.
Ep. 11: 8 Facebook marketing tips for hotels.
Sure TikTok's the new kid in town, but tried-and-true Facebook should continue to play a key role in your social media marketing mix. In this rapid fire 20-minute episode, Amy shares 8 Facebook tips for hotels.
Ep. 09: How to work smarter—getting schooled by the Class of 2020.
Amy taps into the Class of 2020 to learn how to make marketing more efficient, from apps, tech, and social media, to adopting their beginner's mindset.
Ep. 07: How to build a marketing ecosystem.
Amy shares one of her secrets to success for hotel marketing clients. Not only does this secret streamline work flow, it increases conversion by engaging guests across all digital marketing channels.
Ep. 06: How to tap into your creativity in crisis.
Hop aboard the creativity-in-crisis train with Amy as she shares how to grow, connect with customers, and tap into your own creativity right now.
Ep. 05: How to market your hotel now, with Frances & Ariela Kiradjian.
Amy digs into how the pandemic has affected hospitality, and how to market your hotel today and tomorrow. Two of the most influential women in the boutique hotel industry weigh in on this inspiring episode about the future of travel.
Ep. 04: A new breed of storytelling.
Amy shares a new breed of storytelling, and a step-by-step guide to email messaging for hotels and hospitality brands, in the wake of the global pandemic.