Ep. 47: 5 Hotel Marketing Trends For Fall
With the Delta variant looming in the not-so-distant background, Amy shares how to take advantage of this "post-pandemic" moment, however fleeting, by making the latest trends in hospitality marketing work for your property in the months ahead. From installing a text messaging app, to queueing up life cycle emails, this actionable podcast episode will prepare you for fall, and help you set your marketing strategy and budget for the year ahead. All in less than 20 minutes.
Ep. 44: The New Rules of Graphic Design, with Ryann Kivel
Graphic designer, Ryann Kivel, is joins Amy to talk through the new rules of graphic design. How technology has disrupted the industry, for better or worse. We’ll learn about Napkin Ink and why she built it. We’ll get some actionable tips along the way. Plus, you’ll finally get the scoop on Sauced Marketing.
Ep. 42: 10 Hotel Marketing Lessons From The Past Year
It’s been a year of podcasting, and a year of pandemic life. In this episode, Amy shares the lessons that she’s learned, and the changes that have informed her hotel marketing strategies over the last 12 months. Amy shares examples of how each of these lessons has played out in practice, and how to harness these marketing strategies in the future.
Ep. 27: Lindsay Paige Stein & The Roundtrip Collective.
Lindsay Paige Stein joins Amy on the first of a limited series focused on entrepreneurship. Lindsay is a NYC-based freelance writer and publicist, and the founder of The Roundtrip Collective.
Ep. 26: The new staycations: 5 hybrid hotel stays.
Travel is different right now, and today Amy explains how to meet this moment with 5 hybrid hotel stays that will help you attract more guests to your property.
Ep. 25: How to drive more revenue, with Sagar Bhakta.
Sagar Bhakta joins Amy to talk all about e-commerce for hotels. Sagar shares actionable tips on how to increase website conversions, so with the same traffic to your site, you can drive more bookings.
Ep. 24: How to make marketing more inclusive, with Joey Hamilton.
In part two, Joey Hamilton talks through how we can begin to broaden our perspective by making marketing more inclusive, and why casting a wider net will improve the hotels, communities, and destinations we serve. Part one aired 9/29/2020.
Ep. 23: Where do we go from here, with Joey Hamilton.
You posted a black box, now what? Brand strategist Joey Hamilton joins the conversation to lead us through the intersection of tourism and the Black Lives Matter movement. This part one of a two part episode. Part two airs 10/6/2020.
Ep. 20: Emerging fall travel trends.
Amy discusses emerging travel trends to expect this fall. If you’re in the hospitality industry, you won’t want to sleep on these movements effecting the future of travel.
Ep. 19: 5 guest communication strategies for hotels.
Less is more, but not when it comes to guest communications. Now is the time to over communicate with your guests. Start by creating a script for your Front Desk agents. Take in-room materials online, send more Stay Cycle emails, update Life Cycle messaging, and roll out a text-based app to stay in touch.
Ep. 18: 5 storytelling ideas for hotels.
From leveraging guest reviews to harnessing the power of influencers, Amy shares 5 storytelling ideas for hotels. Listeners will also get a sneak peek of Marketing In A Box, a limited time, monthly subscription built for hotel marketers.
Ep. 17: Quick summer catch up - BONUS
In this bonus episode, Amy looks back on the last 16, and shares some future plans. Going forward, you'll hear from her once every two weeks. Tune in to find out what's keeping Amy so busy.
Ep. 12: Ask me anything, Instagram Stories edition
In Ask Me Anything, Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.
Ep. 11: 8 Facebook marketing tips for hotels.
Sure TikTok's the new kid in town, but tried-and-true Facebook should continue to play a key role in your social media marketing mix. In this rapid fire 20-minute episode, Amy shares 8 Facebook tips for hotels.
Ep. 10: How to do what you love, with Alyssa Ramos.
Alyssa Ramos dreamed of turning her life into a travel movie, she had no idea it would become a blockbuster. Alyssa joins the show to talk about life as a full time travel blogger, and how to do what you love.
Ep. 08: How to supercharge your storytelling, with Amy Ogden.
What moves the needle in PR, what stories belong in your social media strategy, and what’s the right story to tell as you begin to welcome guests back for the first time? Special guest Amy Ogden joins us to talk through storytelling and PR.
Ep. 05: How to market your hotel now, with Frances & Ariela Kiradjian.
Amy digs into how the pandemic has affected hospitality, and how to market your hotel today and tomorrow. Two of the most influential women in the boutique hotel industry weigh in on this inspiring episode about the future of travel.
Ep. 03: How to write a better blog post.
A picture is worth a thousand words, but if you try to use a thousand words to describe a picture—you’re going nowhere. In this episode, Amy breaks down how to write a better blog post. It all starts with the story you want to tell.