Ep. 16: Revenue management do’s and don'ts, with Aditi Verma.
Aditi Verma joins Amy on a trip down memory lane. The friends and former colleagues go back—way back—to the 2008 recession. Aditi talks through costly major revenue management mistake hotels made back then, and how to avoid making the same mistake again.
Ep. 15: How to attract guests to your hotel this summer.
Amy visits Lithia Springs Resort for her own staycation to witness the new guest experience first hand, and shares how to attract guests to your hotel this summer in the new age of travel.
Ep. 14: Branding in crisis and the new guest experience, with Eve Dreher.
Eve Dreher joins Amy to talk through the pillars of branding that remain a grounding force during crisis, four mindset shifts among travelers, and the new guest experience.
Ep. 13: A New Kind of Hospitality, with Damon Lawrence.
When Damon Lawrence looked around at hotel experiences, management, and ownership, he noticed something was missing: Black people. Damon set out to change that, and launched Homage Hospitality, the first hotel group dedicated to African American travelers in 2014. What happened next may surprise you...
Ep. 12: Ask me anything, Instagram Stories edition
In Ask Me Anything, Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.
Ep. 11: 8 Facebook marketing tips for hotels.
Sure TikTok's the new kid in town, but tried-and-true Facebook should continue to play a key role in your social media marketing mix. In this rapid fire 20-minute episode, Amy shares 8 Facebook tips for hotels.
Ep. 10: How to do what you love, with Alyssa Ramos.
Alyssa Ramos dreamed of turning her life into a travel movie, she had no idea it would become a blockbuster. Alyssa joins the show to talk about life as a full time travel blogger, and how to do what you love.
Ep. 09: How to work smarter—getting schooled by the Class of 2020.
Amy taps into the Class of 2020 to learn how to make marketing more efficient, from apps, tech, and social media, to adopting their beginner's mindset.
Ep. 08: How to supercharge your storytelling, with Amy Ogden.
What moves the needle in PR, what stories belong in your social media strategy, and what’s the right story to tell as you begin to welcome guests back for the first time? Special guest Amy Ogden joins us to talk through storytelling and PR.
Ep. 07: How to build a marketing ecosystem.
Amy shares one of her secrets to success for hotel marketing clients. Not only does this secret streamline work flow, it increases conversion by engaging guests across all digital marketing channels.
Ep. 06: How to tap into your creativity in crisis.
Hop aboard the creativity-in-crisis train with Amy as she shares how to grow, connect with customers, and tap into your own creativity right now.
Ep. 05: How to market your hotel now, with Frances & Ariela Kiradjian.
Amy digs into how the pandemic has affected hospitality, and how to market your hotel today and tomorrow. Two of the most influential women in the boutique hotel industry weigh in on this inspiring episode about the future of travel.
Ep. 04: A new breed of storytelling.
Amy shares a new breed of storytelling, and a step-by-step guide to email messaging for hotels and hospitality brands, in the wake of the global pandemic.
Ep. 03: How to write a better blog post.
A picture is worth a thousand words, but if you try to use a thousand words to describe a picture—you’re going nowhere. In this episode, Amy breaks down how to write a better blog post. It all starts with the story you want to tell.
Ep. 02: How to write better Instagram captions.
It used to be that Instagram was all about the photos, but recent studies show that captions may have a lot more to do with a post’s performance than you think—in this episode, Amy shares how to write a better Instagram caption.
Ep. 01: Intro–Perfecting the elevator pitch.
In this debut episode, meet Amy, a published author, marketing consultant and travel blogger. In the How To Share podcast, Amy serves up marketing tips with a storytelling spin – all tailored to the travel and hospitality industry. Get to know Amy while learning how to perfect the elevator pitch.